Design Obsessed

From head to toe and floor to ceiling.

Stay Inspired with Hotel Indigo and ASOS.

Fashion and design go hand in hand because both are expressions of creativity and authenticity. At Hotel Indigo, we pull inspiration from our neighborhoods to design authentic spaces that reflect our neighborhood stories in every texture and pattern. Now we’ve partnered with the style experts at ASOS so you can let your favorite neighborhood follow you home through fashion. Scroll through these neighborhood-inspired looks from seven tastemakers as they put together the perfect ASOS outfits for discovery, inspired by seven Hotel Indigo designs:

Book a Hotel Indigo stay and enjoy 20% off full-price items at

Book Now

Terms and Conditions
ASOS X Hotel Indigo Edits
September 20, 2017

Hotel Indigo Lower East Side

New York City’s Lower East Side is vibrant with creativity. Known for its gritty authenticity, this downtown neighborhood has deep roots embedded in music, art and fashion.

Read More

Search IHG Hotels Worldwide

Through your eyes.