Old-fashioned movie magic, striking architecture, and creative edge set the stage for Jacksonville’s signature electric appeal.

Discover Jacksonville

Since its golden age as an old Hollywood powerhouse, visitors have been drawn to Jacksonville’s eye-catching buildings, lush landscape and picture-perfect beaches. Filmmakers, inspired by architect Henry John Klutho’s visionary designs, flocked to the city for its evergreen terrain and plot-inspiring scenery, while industry pioneers like Kalem Studios and Norman Studios pushed the silent-film envelope with innovations like Technicolor production and daring action scenes. Even after Hollywood packed up and headed for the hills, locals still preserve Jacksonville’s cinematic roots with silent-film festivals that retell the story of the “Winter Film Capital of the World.”

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Through your eyes.